Mitsubishi Motors Corporation (Mitsubishi Motors) proudly announced that their all-new Triton pickup truck has been awarded the prestigious golden award at the VMARK Vietnam Design Awards 2024, winning in the Best Transportation Design category. This victory marks Mitsubishi Motors’ second consecutive win in the same category after their Xforce model was recognized in 2023.
About the VMARK Vietnam Design Awards
First established in 2018, the VMARK Vietnam Design Awards are organized by the VDAS Design Association, headquartered in Ho Chi Minh City. The awards highlight design excellence by evaluating entries based on innovation, environmental consciousness, unique identity, functionality, and community impact. This year, 42 esteemed design experts from around the world judged a total of 700 entries, ultimately selecting 19 gold award recipients.
Triton: A Legacy of Excellence
The Triton is a pivotal model for Mitsubishi Motors, tracing its lineage back to the Forte launched in 1978. Over the past 45 years, the Triton has evolved through five generations, selling approximately 5.7 million units in about 150 countries. The latest model embodies Mitsubishi’s philosophy of “Power for Adventure,” showcasing an updated interior and exterior design, along with enhancements to its chassis, ladder frame, and engine. Initially launched in Thailand in July 2023, followed by its debut in Japan in February 2024, the all-new Triton is being rolled out in over 100 countries worldwide.
Remarks from Mitsubishi Motors Representatives
Kazuhiro Watanabe, Division General Manager of Sales & Marketing for Mitsubishi Motors Vietnam Co., Ltd., expressed his pride during the award ceremony: “Receiving this accolade underscores our 30-year journey of ‘Drive ahead together for everyday Adventure’ in Vietnam. The all-new Triton epitomizes this mission, providing innovation, superior quality, and an adventurous driving experience that resonates with the people of Vietnam.”
The design of the Triton is attributed to Norihiko Yoshimine, Product Design Director at Mitsubishi Motors. Reflecting on the achievement, he noted, “The Triton embodies the bold essence of Mitsubishi, combining power and agility with the rugged strength expected from a pickup. Following last year’s recognition for the Xforce, it is a tremendous honor to have the Triton celebrated at the VMARK Vietnam Design Awards 2024. This recognition inspires us to continue promoting the Triton’s appeal to even more customers across Vietnam.”
Conclusion
The golden award at the VMARK Vietnam Design Awards 2024 highlights Mitsubishi Motors’ dedication to innovation, quality, and customer satisfaction. This accolade solidifies the Triton’s status as a leader in automotive design, reflecting the brand’s continued influence in Vietnam’s growing transportation market.
